04 Aug 2007, ST
If you don't mind the music mogul screaming at you all day, audition for the post with a three-minute clip
MUSIC mogul Sean Combs is looking for an assistant, but don't send a resume.
The star is accepting only video applications uploaded onto YouTube.
Combs, also known as P. Diddy, videotaped a help-wanted ad on the popular video website hoping to find a replacement for his former assistant, who did everything from holding his umbrella in the rain to playing chaperone to his hip-hop group Da Band.
While he declined to comment on why he chose YouTube instead of a recruitment site like Monster.com, he offered some explanation in the video.
'It's a new age, new time, new era,' he said in his first posting, a 1 1/2-minute clip of him yelling behind his desk.
'Forget coming into the office and having a meeting with me and being all nervous.'
Hopefuls must audition by posting a video less than three minutes long, explaining why they deserve the job.
Initially, Combs opened it to anybody with a camera or a little creativity, but in a second posting, he narrowed the applicant pool to college graduates.
His two short video clips did not provide a job description or list of qualifications. But if his previous actions are any indication of what the new assistant can expect, the job could be very demanding.
He once made members of Da Band walk from Manhattan to Brooklyn to fetch him a slice of cheesecake. And his last assistant, whom he named Fonzworth Bentley, became famous as the umbrella-toting manservant often seen fluffing Combs' bow ties on the red carpet.
Bentley, whose parents named him Derek Watkins, has turned his job as the star's assistant into endorsement deals, a record contract - and a line of umbrellas.
'What better job than that to have me scream at you, go crazy, keep you up at late hours, have you sleep-deprived?' Combs asked.
More than 600 people have submitted videos.
Mr John A. Challenger, chief of the recruitment firm Challenger, Gray & Christmas, said the star's online search is more than a ploy to get attention. More applicants are adding video clips to their applications.
'It helps put a face to all the faceless resumes,' he said.
Viewers will pick the finalists on YouTube, but Combs will pick the winner.
'It's an interesting way to engage his fan base and it's a creative way to do it,' Mr Challenger said. 'It's like American Idol, and you can choose only one.'
If you don't mind the music mogul screaming at you all day, audition for the post with a three-minute clip
MUSIC mogul Sean Combs is looking for an assistant, but don't send a resume.
The star is accepting only video applications uploaded onto YouTube.
Combs, also known as P. Diddy, videotaped a help-wanted ad on the popular video website hoping to find a replacement for his former assistant, who did everything from holding his umbrella in the rain to playing chaperone to his hip-hop group Da Band.
While he declined to comment on why he chose YouTube instead of a recruitment site like Monster.com, he offered some explanation in the video.
'It's a new age, new time, new era,' he said in his first posting, a 1 1/2-minute clip of him yelling behind his desk.
'Forget coming into the office and having a meeting with me and being all nervous.'
Hopefuls must audition by posting a video less than three minutes long, explaining why they deserve the job.
Initially, Combs opened it to anybody with a camera or a little creativity, but in a second posting, he narrowed the applicant pool to college graduates.
His two short video clips did not provide a job description or list of qualifications. But if his previous actions are any indication of what the new assistant can expect, the job could be very demanding.
He once made members of Da Band walk from Manhattan to Brooklyn to fetch him a slice of cheesecake. And his last assistant, whom he named Fonzworth Bentley, became famous as the umbrella-toting manservant often seen fluffing Combs' bow ties on the red carpet.
Bentley, whose parents named him Derek Watkins, has turned his job as the star's assistant into endorsement deals, a record contract - and a line of umbrellas.
'What better job than that to have me scream at you, go crazy, keep you up at late hours, have you sleep-deprived?' Combs asked.
More than 600 people have submitted videos.
Mr John A. Challenger, chief of the recruitment firm Challenger, Gray & Christmas, said the star's online search is more than a ploy to get attention. More applicants are adding video clips to their applications.
'It helps put a face to all the faceless resumes,' he said.
Viewers will pick the finalists on YouTube, but Combs will pick the winner.
'It's an interesting way to engage his fan base and it's a creative way to do it,' Mr Challenger said. 'It's like American Idol, and you can choose only one.'
Diddy Assistant Update
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