Saturday, September 15, 2007

Post a video, get a cheque, says video-sharing site Revver

15 Sep 2007, New Paper

IF you posted a video on Revver, chances are you would have received some money from the video-sharing site for your efforts.

It may be sending a signal to more well-known video havens YouTube and MySpace.

Yesterday, Revver announced yester that it would have paid US$1million ($1.6m) to more than 25,000, reported USA Today.

'Post a video... get a cheque,' said Revver CEO Kevin Wells.

Revver can share the wealth because its clips include advertising, whether they are shown on Revver or elsewhere.

Revver gets its wealth because its clips include advertising, whether they are shown on Revver or elsewhere.

Producer Tim Street's instructional videos, French Maid TV, hosted by an actress in a French maid get-up, can be found on Apple's iTunes Store as a free podcast.

The podcast links to Revver, where they are downloaded - with ads.

However, YouTube still dominates online video sharing, with 66 million users in August; Rever had 2.2 million users, according to measurement service ComScore Media Metrix.

'Revver figured that paying producers for their work would help them get the best clips, but that hasn't happened,' says MrJames McQuivey, an analyst at Forrester Research.

'If you're... trying to make a splash with your video, you go to where the splash will be the loudest, and that's YouTube.'


# The biggest payment - US$50,000 for 15 clips - went to two guys from Maine who inserted a Mentos mint into a bottle of Diet Coke and watched it explode

# Utah-based Blendtec has received about US$15,000 for clips that highlight weird things emulsified into oblivion in the company's blenders - Apple iPhones, lighters and even a whole chicken.

# Blogger Justine Ezarik, who made a splash a few weeks ago with her tale of a 300-page iPhone bill, will see US$5,000 from Revver for posting the clip.

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